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Press Release: Tröegs releases Haze Charmer, a hazy IPA

Reading Time: 3 minutes read

The following press release came from Tröegs. In my experience (which has been pretty long), they do a great job of sharing details on their new beers, and generally being a great brewery on both the visiting and imbibing fronts. Sadly, we don’t get their beers in Texas, but it’s all good. I’m also not a huge fan of hazy pale ales, on general principle, but would be willing to be these guys have developed a good one.

Hazy, bright new beer was 6 months in the making on small-batch Scratch System

Tröegs Haze Charmer can, with outher cans in the background.
Photo courtesy of Tröegs Independent Brewing.

FOR IMMEDIATE RELEASE: Tröegs Independent Brewing of Hershey, PA, has released Haze Charmer Hazy Pale Ale. The beer will first appear throughout Pennsylvania, then reach other states where Tröegs is sold in mid-March.

The new beer – developed over six months on the brewery’s small-batch Scratch Brewhouse – features a soft and hazy base thanks to a combination of pale malt, malted wheat, raw wheat, oats and honey malt. A dry-hop combination of Citra, Lotus and El Dorado delivers notes of juicy pineapple, fresh grapefruit, candied peach and a hint of white pine. Fermentation with London 3 yeast keeps the profile soft, and the ABV clocks in at 5.5%.

Cans of Haze Charmer and Perpetual, next to poured glasses of each beer.
Photo courtesy of Tröegs Independent Brewing.

“It’s been a fun ride perfecting this recipe,” says Brewmaster John Trogner. “More than ever before, we dialed in to the relationship between fermentation and the hop combination and how a yeast strain can fundamentally change the way you smell hops. It’s not just about the hops you choose. It’s more about the total picture, the overall relationship among ingredients. As we tasted an early pilot batch and started to see the dynamics of that relationship, a lightbulb went on. It’s like finding a new color of the rainbow.”

Looking for more deets about Haze Charmer? You can find ’em at  the Tröegs blog, including stuff about the beer’s brewing process, label art, availability and more.

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Pacific Northwest expat, travel and craft beverage writer. Exploring the intersections where beer (and coffee and spirits), food, travel and culture meet.

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